A team of creative engineers dedicated to building the systems that allow ambitious D2C brands to thrive.

My journey into advertising didn’t start with brands — it started with filmmaking. At 15, I was deeply into photography, cinematography, and visual storytelling. I eventually dropped out of college to pursue filmmaking full-time, which led me to study audience psychology, storytelling, and visual communication long before I ever worked on ads.

I began sharing my work on social media in my early teens and received strong feedback from people across different countries. That early validation pushed me to refine my craft and understand why certain visuals connect, not just how to create them.

Over time, my interest naturally shifted toward advertising and performance-driven content. By consistently creating, testing, and observing how people react to content, I developed a deep understanding of what audiences notice, engage with, and act on.

Today, I’ve worked with 25+ D2C brands globally, across multiple industries and product categories. This hands-on experience has given me clear insights into what works, what doesn’t, and how to build ad creatives that are both creative and performance-focused. More importantly, I’ve built long-term, genuine relationships with the brands I work with — as a growth partner, not just a service provider.